SHEPERDS OF GOOD HOPE
An essential component of the rebrand was a completely redesigned, mobile-ready website featuring bright, hopeful photography of Shepherds’ real clients and a new online donation platform, both designed to support the organization’s new, more focused messaging.
THE CHALLENGE
Outdated perceptions and a lack of differentiation were limiting Shepherds of Good Hope’s potential for donations, recruitment, and social impact. In their own words, “People think of us as a soup kitchen. If only they knew what we do, they’d be more inclined to give.” The Challenge
The old, outdated website was not informative and hard to navigate.
LEAD UX DESIGNER:
Stakeholder interviews to establish requirements & goal
Collect and analyze data from the current website
Content Audits
Creating and testing new navigation and main pages
Create wireframes, present and iterate.
An essential component of the rebrand was a completely redesigned, mobile-ready website.
Work with the design team on the look and feel
Testing the final product
The Insight
To Shepherds’ clients and donors, “hope” can mean a lot of different things. It’s stability, food, and shelter, harm reduction, skills training, opportunity. community and more. To be effective, the new brand needed to communicate Shepherds’ role in helping people find their way to hope—in all its forms
We launched a new website, that represented the brand we created as well as our findings. The new website represents the client as well as its user’s needs and creates an impressive impact as we can see via google analytics as well as reports by the client.